When food is so simple and delicious, it’s just nonsense.

Stupid Good Food is a full-service food media development creative.
A one-woman show, Rachel of Stupid Good Food will dream up recipes for
your brand, style and shoot to client needs, and provide nutrition information.

Recipe Development

Stupid Good recipes are developed and tested with these guidelines in mind: effective & concise ingredient list, limited tools used, and easy-to-follow instructions

Food Styling & Photography

Every Stupid Good photo is taken in Austin, TX with propping, food styling, and shooting by Rachel in her home studio with Nikon equipment

Food Writing & Publication

Rachel’s work has been featured in Cooking Light Magazine, The Progressive Farmer Magazine, and Edible Austin. Personal samples can be viewed on the blog.

Social Media & Instagram

Stupid Good has an audience of more than 8.5K followers – daily engagement encourages conversations with fellow foodies and likeminded brands

Stupid Good Food – The Blog

Stupid Good started as a blog to challenge millennials to cook for themselves using creative ingredients on a young professional’s budget and schedule. The current
Stupid Good Blog features recent food posts, social media engagement, and brand partnerships aimed towards young cooks.

In Spring 2014, the blog became a cookbook. Rachel’s first eCookbook, Stupid Good: A Shut Up and Cook Book, includes easy recipes targeted towards those seeking motivation and confidence in the kitchen. It can be viewed for free via

Meet Rachel

Hey, friends! My name is Rachel Johnson and I’m stupid good at photography, design, and food. I am currently working as a freelance writer, food stylist, and recipe developer in Austin, TX.

More About Me

©Copyright Rachel Johnson, Stupid Good Food 2017